{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/612f97acc68da9001203e9e6/6a9ac3d70c72700615487ee4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Challenge the System, Not Just the Market: GoHenry","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/612f97acc68da9001203e9e6/1788527472032-004a7d33-03e6-4829-879e-90504c4c00d0.jpeg?height=200","description":"<p>In this live episode of Virgin StartUp Changemakers, Natalie Pearce sits down with GoHenry co-founder Louise Hill to explore what it takes to build a business that doesn't just solve a customer problem, but sets out to change the system around it.</p><p><br></p><p>After seeing her own children struggle to understand the value of money in an increasingly digital world, Louise helped create GoHenry to give young people a practical way to learn by doing. She shares how questioning accepted industry rules helped the team enter financial services without a traditional banking background, why founders need to know when to push through scepticism and how GoHenry expanded its mission beyond its paying customers by campaigning for financial education in schools. </p><p><br></p><p>Whether you're challenging an established industry, building a purpose-led business or trying to turn a deeply held mission into meaningful change, this episode offers practical founder lessons on persistence, leadership, culture and having the confidence to ask why things can't be done differently.</p><p><br></p><p><strong>In this episode:</strong></p><ul><li>Spotting a business opportunity through a problem Louise experienced as a parent</li><li>Validating whether a personal frustration represents a wider customer need</li><li>Entering financial services without a traditional banking background</li><li>Why founders should ask to see the rule when they're told something can't be done</li><li>How permission to fail can build entrepreneurial confidence</li><li>Turning \"making every kid smart with money\" into a mission beyond GoHenry's paying customers</li><li>Convincing the board that commercial growth and campaigning for change could coexist</li><li>GoHenry's role in campaigning for financial education in schools</li><li>Building a company culture around family, flexibility and transparency</li><li>Why founders shouldn't apologise for asking for help, introductions or investment</li><li>Knowing when to listen to criticism and when to trust your conviction</li><li>What the original Pocket Money brand taught the team about naming a business</li><li>How GoHenry got its name from its first child customer </li></ul><p><br></p><p><br></p>","author_name":"Virgin StartUp"}