{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/612f97acc68da9001203e9e6/6a85935b1ad8716bb60f844e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Purpose Is a Business Decision: Nice and Serious","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/612f97acc68da9001203e9e6/1787138837295-4376d76d-2cf6-403c-a543-59d64009dc8a.jpeg?height=200","description":"<p>In this live episode of Virgin StartUp Changemakers, Natalie Pearce sits down with Nice and Serious co-founder Tom Tapper to explore how founders can turn purpose from something they talk about into something that actively shapes how they run their business.</p><p><br></p><p>From landing a first project with Sky with no agency experience to building a purpose-led creative agency over 17 years, Tom shares why Nice and Serious is defined as much by the work it turns down as the work it takes on. He explores giving employees a genuine say in business decisions, creating campaigns that cut through, experimenting with ideas and why growing slowly can sometimes be smarter than chasing somebody else's version of success.</p><p><br></p><p>Whether you're building a purpose-led business, developing your brand or trying to create marketing that people actually notice, this episode offers practical founder lessons on values, creativity, company culture and staying true to what your business exists to do.</p><p><br></p><p><strong>In this episode:</strong></p><ul><li>Turning an unexpected first opportunity into a creative agency</li><li>Why your purpose should guide what you say no to as well as what you pursue</li><li>How Nice and Serious uses its Moral Compass to let employees vote on prospective client briefs</li><li>Why turning down lucrative work can strengthen your brand</li><li>Giving employees meaningful ownership over important business decisions</li><li>Building a values-led team without compromising on talent and quality</li><li>Why surprise is one of the most powerful tools in marketing</li><li>Creating distinctive campaigns without a huge marketing budget</li><li>Testing ideas rather than putting everything behind one big campaign</li><li>Finding the intersection that makes your founder or brand voice distinctive</li><li>What an expensive expansion into New York taught Tom about chasing other people's definitions of success</li><li>Why protecting the quality of your work can matter more than growing quickly</li></ul><p><br></p>","author_name":"Virgin StartUp"}