{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/612f97acc68da9001203e9e6/661fee3edcaddc00123400b3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Design Waste Out From the Start: ReBorn","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/612f97acc68da9001203e9e6/1713369371501-181fe73096bf0e9a5e7fdc84c98be0b8.jpeg?height=200","description":"<p>In this live episode of Virgin StartUp Changemakers, Natalie Pearce sits down with ReBorn co-founder Brian Walmsley to explore how founders can build sustainability into a physical product from the very beginning, rather than trying to fix its impact later.</p><p><br></p><p>From spotting the huge amount of waste created by the homewares industry to developing products from recycled materials and securing listings with John Lewis and Waitrose, Brian shares the commercial realities of building a circular business. He explores customer research, pricing, sustainable product design, raising investment and what it takes to convince a major retailer to take a chance on a new brand. </p><p><br></p><p>Whether you're developing a physical product, building a sustainable consumer brand or trying to break into major retail, this episode offers practical founder lessons on designing for circularity, validating what customers will actually buy and turning sustainability into a commercially viable business.</p><p><br></p><p><strong>In this episode:</strong></p><ul><li>Spotting a sustainability opportunity in an established industry</li><li>Why designing with recycled materials isn't enough on its own</li><li>Building products around circular design and end-of-life</li><li>Testing whether customers will actually pay for your idea</li><li>Working backwards from the price customers are willing to pay</li><li>Securing a major retail partnership before the finished product existed</li><li>Building relationships with buyers at retailers such as John Lewis</li><li>Using accelerators, investment and partnerships to get a product to market</li><li>Why people, planet and profit all matter when building a sustainable business</li></ul><p><br></p>","author_name":"Virgin StartUp"}