{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/612bf3836d38e90019a4b8a0/6adf3ed4dd5d6293db71b846?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How a 25-Year-Old Built a $50M Brand With Ugly Ads | Javi Zavala","description":"<p>Javi Zavala is the creative director and co-founder of HiStrips. He runs seven creative agencies on commission, cuts the worst one every month, and makes ugly ads on purpose because they print. This is his full playbook for static ads.</p><p><br></p><p>Watch the video version: https://www.youtube.com/watch?v=NrZ1q6yTqXc</p><p>Javi Zavala: https://www.javizavala.com</p><p>HiStrips: https://histrips.com</p><p>JPEGS Mafia: https://jpegsmafia.com</p><p>✅ All my links are here - https://www.midnight.co</p><p><br></p><p>00:00 From crypto to SaaS to HiStrips</p><p>07:29 Tribe: the platform that scaled them</p><p>09:58 Is a winning ad art or science?</p><p>13:22 The ugly ads that print in every account</p><p>15:00 The 6am ChatGPT report</p><p>19:11 Seven agencies, all on commission</p><p>21:52 What they pay their agencies</p><p>24:10 Judging ads on spend, not just ROAS</p><p>28:20 Hiring editors with one tweet</p><p>33:08 Brand vs performance: ugly only in the ads</p><p>38:52 Starting from $10k and a laptop</p><p>41:06 The Twitter like-chain hack</p><p>45:50 Quickfire</p><p>51:15 Final wisdom: attention, not time</p>","author_name":"Matthew Kelly"}