{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"My Start up Story: Birl","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6124895dbb5d5f00144569c1/1711039038618-e2012409e5403a0294853436d5a05d8f.jpeg?height=200","description":"

On average the UK spends £27bn on clothes, sends 300,000 tonnes of clothes to landfill each year, when it is believed 95% of those garments could be re-worn or upcycled.

Birl is making resale easy and profitable for purpose-driven brands by offering a single button on a brand’s product display page to allow customers to trade in and receive credits to purchase new products whilst then handling the logistics, resale & recycling of all trade-ins on the brand’s behalf (think Klarna, but a force for good).

Our conversation with Peter Lydon, co-founder, includes:-

·     how he has already secured Birl's first fashion brands to offer the trade-in process to customers.

·     The opportunities and frustrations of being a tech disruptor in the fashion sector

·     Who he turns to when he has a wobble

·     How, as an adopted Scouser, he is now giving back.

·     how the power of the collective, rather than going alone, can help you go further.

·     his unique working routine as he juggles work and family life (believe us, it is quite unique!)

·     \"Don't just take the money\": Why aligning values and morals are important for co-founder and investor relationships to thrive.

Following a competitive process, Birl has completed the Baltic Ventures Tech Accelerator 2023 programme and is currently fundraising for its next phase of growth.

For more details about the next Baltic Ventures 2024 application process or to seek information about investor opportunities go to www.balticventures.uk and for Birl go to http://www.wearebirl.com/

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","author_name":"Michelle Walters"}