Data is all about correlation rather than causation. But this is why it is so powerful. In the past, management decisions could be based on whatever the decision-maker deemed to matter.
Now, the causal nature of decision-making is being challenged by a host of correlations. Of no market is this truer than the previously opinion-rich but near data-free zones of workforce management and office location, both of which the Pandemic has challenged at the elemental level. So the emergence of Vertis.ai, a market intelligence platform that aims to improve decision-making in the HR and commercial real estate industries by analysing billions of data points, could scarcely be more timely. Dominic Hobson, co-founder of Future of Finance, spoke to Sam Hocking, co-founder of Vertis.ai.
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