{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6112c6ffaae63d001577f9d8/68adfae273bf5b6298707ac9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Celebrity MVNOs are interesting, but do they help telco sales?","description":"<p>In this episode:</p><ul><li>Some background on Zappi and how it provides brands like PepsiCo, McDonald's and Heineken with consumer data and insights to help fuel their advertising (01:00)</li><li>A review of the celebrity MVNO sector and some other product areas endorsed or owned by celebrities (3:30)</li><li>Celebrity-focused ads are distinctive, but they don't necessarily provide a near-term sales bump (7:45)</li><li>How and why the effectiveness of celebrity advertising varies by age group (21:40)</li><li>Brand recall also differs among age groups (27:30)</li><li>How Trump Mobile and its golden T1 phone might resonate in the market (30:00)</li><li>Other ways celebrity MVNOs may try to stand out in the market (35:40)</li></ul>","author_name":"Light Reading"}