Global cities compete for investment. A key part of that competition involves bidding for and winning strategically important business events and conferences which attract market leaders and top talent in their specialist fields to spend time and money in your city. Beyond the immediate financial and employment benefits for local providers of hospitality and a wide range of services and sectors, the reputational gains for cities can also be significant. Long term, strategic investment can flow from such events and if the offer inside the event is reinforced by that outside it, attendees can often decide that this city is where they want personally to be and their enterprise to flourish. Success in business events tells us about the performance of the city itself and how it is seen by global markets. This is why we wanted to speak with someone promoting Australia's global city to the world, Amanda Lampe of BE Sydney.
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