{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/61077a08588adb001a07eb16/63e416d527ec4500101f49c0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Democratizing Healthcare Data for Better Outcomes ft. Chris Pace, Chief Digital Marketing Officer, Banner Health","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/61077a08588adb001a07eb16/1631299172090-55a8a4136970e1c6270c785a802c8f9c.jpeg?height=200","description":"<p>Having access to healthcare data can be a powerful tool in improving patient outcomes. But it’s all too common for data to remain siloed or unable to access for key departments such as marketing, service-line, medical groups, etc. With the right data, health systems can better personalize outreach to drive patients to the care they need most and improve the quality of care overall. </p><p>Listen to Chris Pace, Chief Digital Marketing Officer at Banner Health, and Alan Tam, VP of Marketing at Actium Health, as they discuss a health system’s digital front door, metrics that matter most, and modern patient activation strategies. </p><p>This conversation is brought to you by Actium Health in partnership with the Healthcare Internet Conference.</p>","author_name":"Actium Health"}