{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/60f1b90e4e2f8b00121f8d9d/66ec3822d4cef78b2bf76065?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Remote Work Tribe Podcast: Andy Crestodina AI Use Cases","description":"<p>In this episode of the Remote Work Tribe podcast, we chat with Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios. We discuss his views on using AI efficiently, the processes he has built around new technologies, and practical AI applications to improve your content strategy.&nbsp;&nbsp;</p><p><br></p><p>Episode timestamps:</p><ul><li>How does Andy approach AI at a high level? (1:00)</li><li>Using personas with AI. (3:12)&nbsp;</li><li>Using examples to prompt AI and improve its output. (4:36)&nbsp;</li><li>Is Andy worried about biasing AI or getting incorrect results? (7:42)&nbsp;&nbsp;&nbsp;</li><li>Getting over imposter syndrome and using AI to augment your confidence. (9:57)</li><li>How to escape the shiny object syndrome. (11:37)</li><li>Improving thought leadership content strategies. (13:56)</li><li>Why AI is a tool that can’t replace you. (17:45)</li><li>How do we influence thought leadership and research instead of content volume? (20:00)</li><li>What is content quality? (22:42)</li><li>Scaling non-measurable marketing activities. (24:52)</li><li>Timeless principles of content marketing. (28:08)</li><li>Surprising AI use cases. (30:26)</li><li>Tools and resources to learn more about AI. (32:30)</li><li>How to future-proof your career as a content marketer. (35:12)</li><li>The importance of focusing on your target audience and trusting yourself. (37:02)</li></ul><p><br></p><p>We hope you enjoy it!</p><p><br></p><p>Links mentioned on the podcast</p><ul><li><a href=\"https://www.orbitmedia.com/blog/ai-thought-leadership/\" rel=\"noopener noreferrer\" target=\"_blank\">AI for thought leadership: These are the first 5 prompts | Orbit Media Studios</a></li><li><a href=\"https://www.orbitmedia.com/blog/content-performance-explained/\" rel=\"noopener noreferrer\" target=\"_blank\">This Math Pattern Explains Your Content Performance (and what to do about it) | Orbit Media Studios</a></li><li><a href=\"https://www.theremoteworktribe.com/2023/08/31/the-remote-work-tribe-podcast-andy-crestodina/\" rel=\"noopener noreferrer\" target=\"_blank\">The Remote Work Tribe Podcast: Andy Crestodina</a></li><li><a href=\"http://linkedin.com/in/andycrestodina\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/andycrestodina</a></li><li><a href=\"http://theremoteworktribe.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Theremoteworktribe.com</a></li><li><a href=\"http://newsletter.theremotetribe.com/\" rel=\"noopener noreferrer\" target=\"_blank\">newsletter.theremotetribe.com</a></li><li><a href=\"http://jessicamalnik.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Jessicamalnik.com</a></li></ul><p><br></p><p><br></p>","author_name":"Jessica Malnik"}