{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/60ee3a8f1f9831001383bf3e/60ee3a9b89a35e0014893eca?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Make Denim Circular with the Ellen MacArthur Foundation's Francois Souchet","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60ee3a8f1f9831001383bf3e/show-cover.jpg?height=200","description":"<p><strong>Denim is ubiquitous.</strong> Almost 2 billion pairs of jeans were sold around the world in 2017. That's a lot of jeans. It's also a lot of jeans waste.&nbsp;</p><p>According to&nbsp;<em>The New Textiles Economy </em>report,&nbsp;less than 1% of used clothing is recycled into new clothing. We're landfilling&nbsp;and incinerating more while at the same time decreasing clothing use over time. The new&nbsp;<strong>Jeans Redesign Guidelines</strong>&nbsp;from the Ellen MacArthur Foundation seek to solve this. Can they get everyone on board?&nbsp;</p><p>Enjoying the show? Let us know via <a href=\"https://thewardrobecrisis.com/podcast\" rel=\"noopener noreferrer\" target=\"_blank\">https://thewardrobecrisis.com/podcast</a></p><p>Find Clare on Instagram and Twitter <a href=\"https://www.instagram.com/mrspress/\" rel=\"noopener noreferrer\" target=\"_blank\">@mrspress</a></p><p>Thank you for listening. Don't forget to hit subscribe!</p>","author_name":"Clare Press"}