{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Udita Dutta on Celebrity Activism","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60dffee06fc8a000128501c1/60dffef3d40b8200131d37f6.jpg?height=200","description":"

Charu Raizada talks to Udita Dutta, Founder Director, Artsmith Concepts & Visions on Celebrity Activism in light of Ronaldo and Coca Cola incident. Together they discuss if the celebrities possess superhuman powers of anti-advertising that the consumers are seeking.

\n\n\n\n

Ronaldo’s call for drinking water may have got the global beverage giant to lose 4 billion dollars as speculated or as the supporters argue, the dip may have been a trigger because of many other factors. But the point here is that given the star footballer’s well known fitness regime, super-disciplined diet and his displeasure over his son’s affinity for carbonated drinks, should the organisers been more careful? Or were they trying their luck to please a megabucks sponsor?

\n\n\n\n

As communicators what are the lessons learnt from this incident – Is there a growing consciousness amongst celebrities with regards to what they wish to be associated with? We ask our guest Udita Dutta, Founder Director at Artsmith Concepts & Visions. 

\n\n\n\n

This is the time when a brand also needs to let go of these archaic ways of brand placement thought processes

Udita Dutta
\n\n\n\n

SKIP TO: 00:13 Skip the Mrigashira intro.

\n\n\n\n

SKIP TO: 01:39 Skip the guest intro.

\n\n\n\n

SKIP TO: 06:28 Skip to the quote.

\n\n\n\n
\n\n
","author_name":"Mrigashira Podcast"}