{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/60dd8c088c523000129c8ee6/62e79e1e276e0a0012fdb04b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Are Scandinavian Brands so Successful?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60dd8c088c523000129c8ee6/1659346300998-d43bedeeafbbd8253982f796b53df40b.jpeg?height=200","description":"<p><em>“Some of the values of these companies are also something that speaks to a lot of people.”</em></p><p><br></p><p>Digge Zetterberg, Frontify’s head of communications, talks about what makes Scandinavian brands so successful – from the relationship between brands and societal values to democratizing products, and everything in between:</p><p><br></p><ul><li>Scandinavian values and egalitarianism;</li><li>Democratic design and cross-team collaboration;</li><li>Sociocultural differences inside and between countries;</li><li>Examples from IKEA, H&amp;M, and others.</li></ul><p><br></p><p><em>“A lot of these [Scandinavian] brands and a lot of these companies are very good at [cross-team collaboration].”</em></p><p>— Digge Zetterberg</p>","author_name":"Brandingmag"}