{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/60dd8c088c523000129c8ee6/6294bc8c8e53c7001299af3c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What Is Foresight and What Is Its Function for the Brand?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60dd8c088c523000129c8ee6/1653913844254-6c0135e41a9ca5129dee5d8c65333b6e.jpeg?height=200","description":"<p><em>“How could your business build a strategy, a plan, or even a product to help you prepare for how those consumer needs might be met in that distant future?”</em></p><p><br></p><p>Mars Wrigley’s Joanna Lepore peeks into the future through foresight – a careful combination of creativity and science, that mixes strategy, marketing, and insights – to imagine relevant and objective outlooks for her organization:</p><p><br></p><ul><li>What foresight is and how it complements other inside functions;</li><li>How foresight looks at business models;</li><li>Methodologies and the 3 phases of foresight;</li><li>Examples from Mars Wrigley brands and the new M&amp;M's Munchums;</li></ul><p><br></p><p><em>“It [foresight] delivers you provocation, exploration, tools, and methodologies to make your existing strategy or plan more robust.”&nbsp;</em></p><p>— Joanna Lepore</p><p><br></p><p><br></p>","author_name":"Brandingmag"}