{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/60dd8c088c523000129c8ee6/61a6547e20e9ba0013f0329b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Increase Market Share – The Case of Decommoditizing the Potato","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/60dd8c088c523000129c8ee6/1638288354671-4c8a63c8c5d9a5b811b82db6d4924851.jpeg?height=200","description":"<p><em>“Why aren’t they eating our products every day?” – </em><strong>Ingeborg Blaauw, </strong>Aviko’s intl. marketing manager, explains how the brand surpassed $1Billion by adding more value to the most generic of products – the potato. A case study on over a decade of outstanding marketing work:</p><p><br></p><ul><li>Bringing the potato higher on the decision-making tree;</li><li>The role of the potato and ‘the cooking week’;</li><li>Emotional sameness and universal concepts;</li><li>Patterning, segmentation, and behavioral design;</li><li>and more</li></ul><p><br></p><p>“Bananas and apples are different but we eat them in the same way.” — Ingeborg Blaauw</p><p>Listen now if you want to give more meaning and value to consumer products and see how you can make your brand a greater part of consumers' life. </p><p><br></p>","author_name":"Brandingmag"}