Nir Eyal is the author of a New York Times best selling book about consumer psychology and technology: "Hooked: How to Build Habit-Forming Products".He is a prominent figure in the silicon valley start up scene with specialist expertise in product development and consumer psychology.
\n\nHooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products.
\n\nHooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
\n\n4 parts:
\nTrigger — A ‘trigger’ is the actuator of behavior; comes in two types — External and Internal
\nAction — The behavior done in anticipation of a reward
\nVariable Reward — Rewarding users by solving a problem, reinforcing their motivation for the action taken in the previous phase.
\nInvestment — This implies an action that improves the service for the next go-around.
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\n\nIndistractable: How to Control Your Attention and Choose Your Life
\n\nHooked: How to Build Habit-Forming Products
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Special Guest: Nico Vereecke.
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