{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/60cceae3287fd50013f09680/60cceaea02c8500012e5d26f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Listen: Deep-dive into music livestreaming trends ft. David McKay (Seated)","description":"<p>Happy Thursday everyone!</p><p>I'm excited to share the <strong>audio recording of our Discord hangout with David McKay, Co-Founder/CEO of Seated</strong>, which originally took place on November 19.</p><p>ICYMI, <a href=\"https://www.seated.com/\" rel=\"nofollow noopener\" target=\"_blank\">Seated</a> is an artist-centric ticketing and data-management platform for live events, and one of the many music-tech companies in the sector that pivoted to livestreaming amidst the COVID-19 pandemic. To date, Seated has worked with artists like John Legend, Harry Styles, X  Ambassadors and Best Coast, and was part of the Techstars Music cohort in 2019.</p><p>In this recording, you'll learn about the following and more:</p><ul> <li>The <strong>data behind Seated's 100+ livestream events in 2020</strong>, from last-minute purchasing behavior to the financial impact of merch bundling (building off stats from Seated's <a href=\"https://blog.seated.com/9-things-we-learned-from-ticketing-90-live-stream-concerts-part-1/\" rel=\"nofollow noopener\" target=\"_blank\">two latest</a> <a href=\"https://blog.seated.com/9-things-we-learned-from-ticketing-90-live-stream-concerts-part-2/\" rel=\"nofollow noopener\" target=\"_blank\">blog posts</a>)</li> <li><strong>Opportunities and challenges for emerging artists</strong> in the paid livestreaming ecosystem</li> <li><strong>Debunking myths about fans' willingness to pay</strong> for online music events</li> <li>How livestreaming is (and is not) <strong>shifting the balance of power in the live events industry</strong> and changing the way traditional concert deals are done</li></ul><p>Hope you enjoy the listen!</p><p>- Cherie ✯</p>","author_name":"Water & Music Member Audio Feed"}