Fallon Anderson, Creative Director at Tailfin agency https://tailfin.com/ talks about making a Super Bowl commercial and her method for elevating creative.
And Matt and Oren dive deep into her process, what she values, and how she chooses commercial directors to hire. And that spurs Fallon to disclose how hard the agency fights for the vision of the director and how she’s learned to prioritize which hill is worth dying on.
Oren points out that the major difference between the creative war with a studio, for the vision of your feature, and that with a client, for the vision of their commercial, is that the studio wants the film to win awards. But a client wants to sell product. And Fallon talks about the road she took to learn how to navigate that fundamental difference.
Finally, Fallon talks about director reels, what she likes, and what helps directors get shortlisted. You won’t want to miss this episode if you’re dying to understand how agencies think and how commercial directors get hired!
Find Fallon on LinkedIn @fallonanderson
Help Matts' film: https://wefunder.com/badfeeling
Help our Patreon! https://www.patreon.com/JustShootItPod
Matt's Endorsement: \"Bridge Over the River Kwai\" https://www.imdb.com/title/tt0050212 and \"Persepolis\" https://www.imdb.com/title/tt0808417/
Oren's Endorsement: https://vimeo.com/173714
Fallon's Endorsement: the original Krispy Kreme donut