As a Creative Director at Kimmelot Labs, Joe Saroufim has worked with Janusz Kaminski and Matt Oren chat with him about the role of a Creative Director in maintaining the voice of the brand while pushing creative boundaries.
Joe talks about his background at film school and how working at an agency taught him to alter his writing to be more modular. Today, he thinks more about how the right combination of words can facilitate a cut down from 30-seconds, to 15-seconds and all the other formats where an ad must play. And Matt and Oren talk about how the art of modular writing makes seeing a oner in a commercial that much more delightful, because the artistry to make it happen the right way, with sign off from multiple stakeholders, is ever more complex.
Ultimately Joe explains it's about earning the trust of clients. Learning how to hear their vision, and to help them see possibilities they may not have imagined.
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Matt's Endorsement: The Alpine Slide at Big Bear
Oren's Endorsement: Grannick's Bitter Apple Taste Deterrent soray to keep dogs from chewing furniture. https://www.amazon.com/Grannicks-Bitter-Apple-Taste-Deterrent/dp/B001CCNG88
Right angele screwdrivers
Joe's Endorsement: Skaf's L:ebanese restaurants https://www.skafslebanesecuisine.com/
Tizz tangerine soda https://drinktizz.com/products/tangerine-fizz
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