In this episode of The Headless Marketing Show, host Alex Belding, co-founder and CRO of WebriQ, sits down with Todd Ramsdell, IT Manager at Belwith Keeler, to explore the intricate journey of deploying a B2B commerce portal. Todd shares firsthand insights into the hurdles of transforming a traditional sales model into a modern digital experience. From overcoming internal resistance and training challenges to enhancing customer interactions and integrating complex backend systems, this episode offers invaluable lessons for businesses considering or refining their B2B commerce strategies. Whether you’re in IT, marketing, or sales, Todd’s experiences provide a roadmap for successfully navigating the complexities of digital transformation. Tune in to discover the key factors that contributed to Belwith Keeler's success in creating a seamless and efficient B2B commerce experience.
","author_name":"Alex Belding"}