Someone shows up at the farm with a contract and serious money behind it. His answer has been the same every time: send me the contract, and then no.
In this episode he explains why those deals rarely work in the grower’s favor. The risk sits almost entirely on one side, the buyer wants the brand to dress up a parent company, and the math falls apart the moment prices move. He walks through what it would actually look like to take twenty million and lose control of the outcome.
The alternative has cost him. Years of operating at a loss, watching most of the growers around him leave the industry, and scaling up in ways people told him were not possible. He runs his material at a fraction of what comparable product sells for, on purpose, because he does not think quality should only reach people who can pay a premium.
He also gets into why he stays out of competitions, what he makes of the large companies moving in, and the morning federal agents came through his house.
Catch the full sit-down at fsotd.com.
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