LMC estimates he's spent three to four thousand hours on the phone with people in cannabis, hearing their version of events. His read: a lot of them are straight up lying, and most of the rest are incentivized to shape it.
He talks about why he's developed a strange compassion for some of the people this industry treats as villains. Not all of them, some earn it. But walk back far enough on most and you see how they got there.
Lance gets into his own version of the problem. Someone says something on the podcast that stops the room, and within 24 hours he gets the call. On our friendship, on everything we've built, do not let that go out. Some of these are people he's known ten years before they ever sat down. He says the show would be fifty times bigger if he just ran everything unedited.
They both talk about what doesn't make it out and why. Manic episodes. Fiancés calling. Two weeks of footage documenting somebody's life falling apart that neither of them will ever publish.
Plus the real reason LMC has stepped back from investigative work: the model doesn't pay. Thousands of hours, real enemies, and no revenue at the end of it. He explains what he's rebuilding first.
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