Turtle named a strain Giant Fuyu after a Japanese persimmon. The state told him he couldn't put it on a label because it appeals to children.
His response: what kid in America is asking their mom for persimmons. The samurai artwork had to go too. Two Chinese food boxes smoking blunts for Purple Sticky Rice, gone. Now most of his strains are just words on a bag, and he says it's taken a lot of the fun out of making packaging.
He came up from retail, stocking end caps at a grocery store, and learned that bright and flashy is what people grab on the way out. That instinct built the brand. Now the regulations have taken the tool away.
He also gets into the era when a strain had to be named after a dessert or it wouldn't sell, how they took cues from Cookies coming up in Frisco, why he refuses to just mash two parent names together, and where Black Orchid actually came from: sitting at the symphony watching West Side Story with his daughter, taking notes instead of paying attention.
Plus how he works with his designer Kevin, why he sits on a logo for two days before responding, and the trick for finding the right designer when you're starting from nothing.
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