First Smoke of the Day pulls up to a secret location in Detroit with Travis from North Coast, Mike the hashmaker from Fathead Farms, and Zoot from Zoot Rolls. While the chefs cook dinner and we work through the Z Olympics LA box, we get into one of the most real conversations about building a brand, why big names fail in Michigan and what it actually takes to make hash worth smoking.
We get into why Cookies showed up with wet weed and got sent home. Why only 4 to 5 percent of cannabis on the market is actually top shelf. The post harvest secrets most growers ignore that destroy your hash before you even start washing. How one joint at a Christmas party opened every door Travis ever walked through. And what makes Michigan cannabis culture completely different from anywhere else.
This one is for the growers, the rollers and the hashmakers.
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Chapters:
0:00 - Welcome To The Secret Location
8:20 - Why Big Brands Fail In Michigan
22:45 - The Z Olympics Box
36:10 - Building North Coast
52:30 - Hash Secrets And Post Harvest
1:06:15 - The Christmas Party Story
1:18:40 - Michigan Culture And Shout Outs
#NorthCoast #ZootRolls #MichiganCannabis #MichiganHash #FSOTD #FirstSmokeOfTheDay
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