{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/609bc398d381a56960298f7c/61dc5a56afa6910012b46292?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"CogX Festival 2021: Lab to Live: Enhancing CX with Soul Machines’ Digital People: Nestlé Toll House’s Cookie Coach Ruth","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/609bc398d381a56960298f7c/1623426409834-a5ef843441a823a161bc3df6f3ad7726.jpeg?height=200","description":"<p>Lab to Live: Enhancing CX with Soul Machines’ Digital People: Meet Nestlé Toll House’s Cookie Coach Ruth</p><p><br></p><p>‘Ruth’ is Nestlé Toll House’s first Digital Person — created by Soul Machines — who acts as a cookie coach. Her job is to guide bakers through the baking process and help them troubleshoot along the way. In this curious session, Cross &amp; Bertelson discuss the process of creating Ruth, the impact she has had so far and what the future looks like for innovation in AI and customer experience.</p><p><br></p><p>Featuring:</p><p>Orchid Bertelsen - Head of Digital Strategy &amp; Innovation at Nestlé USA</p><p>Greg Cross - Co-Founder and Chief Business Officer - Soul Machines (Moderator)</p><p><br></p><p>#CogX2021 #JoinTheFestival</p>","author_name":"CogX"}