{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/609bc398d381a56960298f7c/61dc58e969b47500124be37c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"CogX Festival 2021: Lab to Live: Data-driven marketing with AI","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/609bc398d381a56960298f7c/1623426409834-a5ef843441a823a161bc3df6f3ad7726.jpeg?height=200","description":"<p>Lab to Live: Data-driven marketing with AI</p><p><br></p><p>There’s significant value at stake from data-driven marketing and strategic audience building. Manuel Mesa, The Data Consultant at Artefact, and Guilherme Amaral, Global Digital Transformation Manager, Reckitt, will discuss the value in data-driven marketing, the main issues industry marketers face, introduce us to the Audience Engine and explain how to translate marketing segmentation into addressable digital audiences.</p><p><br></p><p>Featuring:</p><p>Guilherme Amaral - Global Digital Transformation Manager - Reckitt</p><p>Manuela Mesa - Senior Consultant - Artefact (Moderator)</p><p><br></p><p>#CogX2021 #JoinTheConversation</p>","author_name":"CogX"}