{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6087d3aca4a81031ba098a59/69dd2aa9f24ed7c15fbead1f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Publishing Secrets Revealed: How Book Marketing Really Works (with Transworld PR Director Alison Barrow)","description":"<p>In this insider episode of&nbsp;<em>Quick Book Reviews</em>, Philippa is joined by returning guest&nbsp;<strong>Alison Barrow</strong>, PR Director at Transworld (Penguin Random House), to answer a brilliant listener question about&nbsp;<strong>book marketing, ARCs, and social media influence</strong>.</p><p>If you’ve ever wondered:</p><ul><li>Why do some books dominate Instagram and BookTok?</li><li>How do publishers decide which books get major promotion?</li><li>Are ARC reviews always honest?</li><li>Do great books get overlooked?</li></ul><p>…this episode pulls back the curtain on the&nbsp;<strong>real publishing ecosystem</strong>.</p><p><br></p><h2><strong>WHAT YOU’LL DISCOVER</strong></h2><ul><li>How publishers choose their “lead titles”</li><li>The truth about&nbsp;<strong>ARCs (Advance Reader Copies)</strong>&nbsp;and influencer marketing</li><li>Why you keep seeing the same books on Instagram</li><li>How&nbsp;<strong>word-of-mouth, bookshops, and libraries</strong>&nbsp;still shape success</li><li>The balance between&nbsp;<strong>authentic reviews and publisher relationships</strong></li><li>Why some incredible books quietly build audiences over time</li></ul><h2><strong>BOOKS MENTIONED</strong></h2><ul><li><em>Whatever Happened to Madeline Stone</em>&nbsp;– Louise O’Neill</li><li><em>Mars One</em>&nbsp;– Charlotte Robinson</li><li><em>The Ending Writes Itself</em>&nbsp;– Evelyn Clarke</li><li><em>It's Not What You Think</em>&nbsp;– Claire Mackintosh</li><li><em>Elizabeth &amp; Marilyn</em>&nbsp;– Julie Owen Moylan</li><li><em>The Wreck</em>&nbsp;– Lizzie Stewart</li><li><em>Slings &amp; Arrows</em>&nbsp;– Nick McLachlan</li></ul><h2><strong>LISTENER QUESTION OF THE WEEK</strong></h2><p>A thoughtful question from Johanne sparks an honest discussion about:</p><ul><li>Social media book promotion</li><li>Authenticity vs visibility</li><li>Whether “hyped” books can still be trusted</li></ul><h2><strong>ABOUT OUR GUEST</strong></h2><p>Alison Barrow is PR Director at Transworld (part of Penguin Random House UK), working with global bestselling authors and shaping major publishing campaigns.</p><p>Article mentioned in The Bookseller: https://www.thebookseller.com/comment/events-not-a-campaign-solution</p><h2><strong>JOIN THE CONVERSATION</strong></h2><p>Got a question for Alison?</p><p>Email:&nbsp;quickbookreviews@outlook.com</p><p><br></p><h2><strong>LOVE THE SHOW?</strong></h2><p>If you enjoy&nbsp;<em>Quick Book Reviews</em>, don’t forget to:</p><ul><li>Follow / Subscribe</li><li>Leave a review</li><li>Share with a fellow book lover</li></ul><h2><strong>COMING NEXT</strong></h2><p>More author interviews, book reviews (no spoilers!), and insider publishing chat every week.</p>","author_name":"Philippa Hall"}