{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6087d3aca4a81031ba098a59/69bd880f7878605e11975d92?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Ending Writes Itself Campaign with HQ Publicity Team – Part 2","description":"<p>Part 2 of this special two part episode.</p><p>Today I’m joined by the publicity team behind&nbsp;<em>The Ending Writes Itself</em>—Philippa Cotton&nbsp;and&nbsp;Becky Mansell&nbsp;from&nbsp;HQ—to go behind the scenes of one of the most inventive book campaigns in recent years.</p><p>We talk about:</p><ul><li>How early publicity gets involved in acquiring a book</li><li>Building a campaign around secrecy and intrigue</li><li>Managing (and protecting) a major author reveal</li><li>The viral buzz, wild guesses, and reader engagement</li><li>What worked—and what they’d do differently</li><li>The realities of publishing behind the scenes</li></ul><p>Plus—Bloody Scotland, proof drops, influencers, campaign chaos (including that wifi moment), and answers to the authors’ own questions.</p><p>If you enjoyed Part 1 with&nbsp;V. E. Schwab&nbsp;and&nbsp;Cat Clarke, this is the perfect companion episode.</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p>","author_name":"Philippa Hall"}