What if the only difference between a listener and a published author is hitting record? In episode 277, Michelle Glogovac, THE Podcast Matchmaker®, shares how a 2018 layoff pushed her from corporate aviation into a career built on other people's stories — one nudge, one ask at a time, into a business, a book, and a following she never saw coming.
In This Episode, You Will Learn:
(00:13) Introducing Michelle Glogovac, THE Podcast Matchmaker®
(05:14) From Corporate Aviation to a 2018 Layoff That Changed Everything
(06:00) How a Life Coach's Podcast Sparked an Unexpected Career Pitch
(11:30) Learning the Behind-the-Scenes of Podcasting and Building a Team
(16:37) Why Michelle Calls Her Shows Her \"Selfish, Guilty Pleasure\"
(21:43) The First Step to Sharing Your Story on Podcasts
(29:19) What It's Really Like to Work With a Podcast Publicist
(34:16) The Evolution From My Simplified Life to Read The Damn Book, BURNT, and Kitchen Briefs
(45:07) Advice for Podcasters Looking to Book Great Guests
(52:03) Where to Find Michelle and Final Thoughts on Sharing Your Story
Michelle Glogovac is THE Podcast Matchmaker®, an award-winning publicist and host of the Webby-nominated Read The Damn Book, Behind The Campaign, and BURNT podcasts, as well as author of How To Get On Podcasts (McGraw Hill, 2024). She has helped entrepreneurs, authors, nonprofits, and advocates land spots on over 1,000 podcasts and establish themselves as thought leaders, and has coached thousands of authors through podcast book tours via the Nonfiction Writers Association. Michelle holds a B.A. and M.S. in Law and is Founder and CEO of The MLG Collective®. She lives in the Bay Area and loves sushi.
In this episode, Michelle Glogovac shares how 18 years in corporate aviation sales led, after a 2018 layoff, to discovering podcasts and becoming a podcast publicist. She traces how that pivot grew into her own family of shows, including Read The Damn Book, Behind The Campaign, BURNT, and Kitchen Briefs, each born from a different passion. Michelle walks through her process for helping clients define their story, identify their audience, and land the right podcast placements, stressing that persistence and simply asking are what open doors. She speaks candidly about the discomfort many feel discussing their own accomplishments and the value of recorded stories as a legacy. She closes by reflecting on her platforms' unexpected growth, from hoping for 600 Instagram followers to nearly 24,000, built simply by showing up.
Connect with Michelle Glogovac:
Get Michelle’s books!
Let's Connect:
","author_name":"stephanie martinez rivera"}