Adidas /// Studio unveiled its RESIDENCY program for emerging artists in web3 with an audiovisual activation at Gateway Korea featuring limited open editions and exclusive merch. Bringing together adidas /// Studio’s Global Head of Communications & Activation Stacey King and featured artists Adra Kandil and MonkeeMoto, this panel dives deep into the footwear giant’s vision for web3 and how artists can benefit from community-centric brand collabs.
In this talk, we cover:
- Adidas’ vision and strategy for web3
- How artists can land brand partnerships
- How brands can authentically build community
Follow Afrodet on X here: https://twitter.com/afrodetz
Follow Adra on X here: https://twitter.com/dearnostalgia_
Follow MonkeeMoto on X here: https://twitter.com/MONKEEMOTO
Follow Stacey King on X here: https://twitter.com/kingstace_eth
To watch the video version, go to https://youtu.be/MdonO8-naHQ
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