{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/605aca46363a4c534daa8534/6290f654c2067300126662f4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Abbie Roden & Will Sandbach, Co-Founders of Amie Wines.","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/605aca46363a4c534daa8534/1653668487532-4f16c3aa5eff652b32278798bd81b890.jpeg?height=200","description":"<p>Welcome to the Busi-ness Podcast!</p><p><br></p><p>Today, I chatted with Will Sandbach and Abbie Roden, co-founders of D2C wine brand, Amie Wine.&nbsp;</p><p><br></p><p>Amie was born in the midst of the Covid-19 pandemic, the brainchild of Abbie, a marketer and photographer, and Will, who’d recently left his previous job as a director in the wine business. Launching the business in the June of the first lockdown, the pair seized the moment, tapping into the rosé market with a cool and more affordable direct-to-consumer brand that delivered straight to their customer’s doors. The lockdown project took off, thanks to wild support across social media.</p><p><br></p><p>We spoke about the influence of social media on their brand and the advantages and disadvantages of growing a business and community on Instagram. We also discussed penetrating a very traditional industry and overcoming snobbery in the wine industry. I hope you’ve got a glass of wine and you enjoy listening to this episode.</p><p><br></p>","author_name":"Emily Austen"}