Eric Fernandez, Co-Founder & Partner of Brazos Innovation Partners, a tech commercialization company that invigorates the potential of marketplace ideas, reveals how understanding underlying emotions is a game changer for brands. We talk about the importance of looking below the surface of people's actions to determine the emotional motivations causing their behavior, and that it's not always what you would expect. Eric also discusses his comfort with leveraging emotion in brand development thanks to his career-long experience in sports marketing and media. He shares similarities between connecting teams with fans, and connecting brands with their audiences, and why marketers should pay more attention to behavioral science approaches that get to the why behind the what.
Contact Info:
Eric Fernandez - https://www.linkedin.com/in/ericfernandez1/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
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