Amy Belledin, Chief Marketing Officer of ARMANDO CABRAL, a men’s luxury footwear brand, reveals how hybrid creative / strategy roles in marketing help brands scale big ideas to connect emotionally with consumers. She shares insights from her experiences as she moved from art director to creative director to creative strategist to chief marketing officer, across a variety of fashion, luxury and beauty brands. Amy talks about how she is influenced by art, and strives to create a culture and community around a brand that sparks emotional connection and brand affinity. We discuss how engaging people's hearts before their head builds relationships that have the highest lifetime value.
Contact Info:
Amy Belledin - https://www.linkedin.com/in/amy-belledin-2807048/details/experience/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
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