Kish Melwani, CEO of ServiceByte, a NY-based IT services company supporting businesses and homes with computer, network security and cloud support, reveals how a love for helping people and a values-based company culture leads to brand-differentiating customer experiences. He shares details about becoming an entrepreneur to solve typical IT support customer frustrations, and how his people make all the difference to create brand desire. He also shares how a recent brand evolution led to greater insight on why his customers remain loyal, how that insight informs brand language and marketing to attract others who are seeking the same benefits, and why it's more powerful to convey emotional benefits rather than focusing on specific services and features.
Contact Info:
Kish Melwani - https://www.linkedin.com/in/kishmelwani/
Kevin Perlmutter - https://www.limbicbrandevolution.com/
Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC
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