{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/60353e793d8f316d059ea20b/60749f55f1dbb34b8467f7c8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Growing Impact Theory into a Top 10 Business Podcast with Chase Caprio","description":"<p>In this episode we welcome Chase Caprio, Marketing Associate at Impact Theory, a mission-based studio focusing on the development of empowering fiction and nonfiction content.</p><p>Chase graduated from college with little to no prospect of who and what he wanted to become/do. He underwent his own personal path of growth, frantically searching for how he could create the person he wanted to become.</p><p><br></p><p>In his journey, Chase found the passion for connecting other people to their path of self-fulfillment, working at Impact Theory.&nbsp;</p><p>Their mission is to pull people out of the Matrix, at scale, by giving them an empowering mindset.&nbsp;</p><p><br></p><p>Together we cover:&nbsp;</p><ul><li>The importance of blowing people away with value for free.</li><li>Important areas that a brand builder should focus on in terms of building a community right now.</li><li>What metrics are important to reach your end goal and why you should always keep an eye on the data.</li><li>Actionable insights in how to test the waters and figure out what works/doesn’t work</li><li>His experience in choosing the right platforms, testing and adapting to new mediums.</li><li>Is going with a high production value worth it right now?</li><li>The best ways to nurture &amp; engage your community.</li><li>The challenges of moving from community growth to increasing revenue in order to stay sustainable.</li><li>Exclusive insights into Impact Theory’s efforts to get into the narrative market by developing fiction content.</li><li>Facilitating interaction between fans and supporting the community to chat about the lessons they’ve learned and the struggles they are having.</li><li>Distribution tactics and why being uber-consistent is so important.</li></ul><p><br></p><p>Thanks again to Chase for offering 10% off your first Month to Impact Theory University. </p><p>You can visit here and use the code ITU10 upon checkout:&nbsp;</p><p><a href=\"http://university.impacttheory.com/?el=brandcommunity\" rel=\"noopener noreferrer\" target=\"_blank\">university.impacttheory.com/?el=brandcommunity</a></p>","author_name":"Sam Hysell & Chris Whitman"}