{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6031a3582e66d963c6fa1cf9/6ac6ed04d3bfab176ec01f43?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"231: The Anti-CPM Sponsorship Strategy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6031a3582e66d963c6fa1cf9/1792509975908-dd771117-410f-4ed5-9168-22fa492d2a1b.jpeg?height=200","description":"<p>Is it possible for small podcasters to make money off of their podcast? Yes! But in today’s episode, I’m breaking down why the traditional ways of media sponsorship don’t work for smaller podcasts. Instead, I’m sharing the anti-CPM approach that has created success for podcasters and their sponsors alike. </p><p>Clocking In with Haylee Gaffin is produced by <u><a href=\"https://gaffincreative.com/podcast-production/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffin Creative</a></u>, a podcast production company for creative entrepreneurs. Learn more about our services at <u><a href=\"https://gaffincreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffincreative.com</a></u>, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.</p><p><br></p><p><strong>Find It Quickly: </strong></p><p>Where CPM came from (1:58)</p><p>Why CPM doesn’t work today (3:14)</p><p>Why CPM isn’t for independent podcasters (4:38)</p><p>The better model (6:29)</p><p>For the sponsors listening (11:04)</p><p><br></p><p><strong>Connect with Haylee:</strong></p><p>Instagram: <u><a href=\"https://www.instagram.com/hayleegaffin/\" rel=\"noopener noreferrer\" target=\"_blank\">instagram.com/hayleegaffin</a></u></p><p>Website: <u><a href=\"https://gaffincreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\">gaffincreative.com</a></u></p>","author_name":"Haylee Gaffin, Growth Strategist for Podcast Hosts"}