How do you know if your podcast is actually helping your business? There are a handful of signs that tell me almost immediately whether a podcast is supporting the business behind it, or just simply existing as another task alongside it. In today’s episode, I’m sharing the 7 signs that your podcast is out of alignment with your business.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Find It Quickly:
Your podcast feels like another marketing task instead of an asset (1:28)
Your episodes don’t support your current business goals (3:03)
Someone could binge your show and still have no idea how to work with you (5:10)
Your content attracts listeners, but not your ideal client (6:56)
Your calls to action don’t match the journey you’re trying to create (8:14)
You’re measuring success with the wrong scoreboard (9:16)
You’re making podcast decisions before business decisions (11:04)
Mentioned in this Episode:
Podcasting for Business: gaffincreative.com/coaching
Connect with Haylee:
Instagram: instagram.com/hayleegaffin
Website: gaffincreative.com