{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6031a3582e66d963c6fa1cf9/6a6760dac02856ded18cf885?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"223: The Problem With Being Known for One Thing in Business (And How to Evolve Your Brand)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6031a3582e66d963c6fa1cf9/1785159887538-30b15a54-28c0-407d-a4ab-b44caa845469.jpeg?height=200","description":"<p>What if the thing you're known for is actually limiting the impact you're meant to make? For a long time, I believed my business was about podcast production. And while podcasting will always be at the heart of what I do, I've realized something much bigger: I've never just been helping people launch podcasts—I've been helping them build authority.</p><p><br></p><p>In this episode, I'm sharing the mindset shift that's been reshaping my business and why I've stopped thinking of podcasting as the destination. Instead, I now see it as one of the most powerful tools business owners can use to become more visible, more trusted, and more profitable.</p><p><br></p><p>If you've ever felt boxed in by the reputation you've built or worried about evolving your messaging because people expect you to stay the same, this conversation is for you.</p><p><br></p><p><br></p><h3>In this episode, I share:</h3><ul><li>Why being known for one thing can unintentionally limit your growth.</li><li>The difference between the service you provide and the transformation you actually create.</li><li>How to confidently evolve your business without abandoning the work that built your reputation.</li></ul><p><br></p><p>Whether you're a podcaster, coach, creative, or service provider, I hope this episode gives you permission to embrace the next season of your business with clarity and confidence.</p><p><br></p><p>Clocking In with Haylee Gaffin is produced by <a href=\"https://gaffincreative.com/podcast-production/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffin Creative</a>, a podcast production company for creative entrepreneurs. Learn more about our services at <a href=\"https://gaffincreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffincreative.com</a>, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.</p><p><br></p><p><strong>Find It Quickly:&nbsp;</strong></p><p>You know me as “the podcast expert” (0:56)</p><p>When your professional identity changes (6:01)</p><p>Growth doesn't mean abandoning what you're known for (7:54)</p><p><br></p><p><strong>Mentioned in this Episode:</strong></p><p>Podcasting for Business: <a href=\"https://gaffincreative.com/coaching/\" rel=\"noopener noreferrer\" target=\"_blank\">gaffincreative.com/coaching</a></p><p><br></p><p><strong>Connect with Haylee:</strong></p><p>Instagram: <a href=\"https://www.instagram.com/hayleegaffin/\" rel=\"noopener noreferrer\" target=\"_blank\">instagram.com/hayleegaffin</a></p><p>Website: <a href=\"https://gaffincreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\">gaffincreative.com</a></p><p><br></p><p>Review the Transcript: <a href=\"https://share.descript.com/view/27qYKFPPeDG\" rel=\"noopener noreferrer\" target=\"_blank\">https://share.descript.com/view/27qYKFPPeDG</a></p>","author_name":"Haylee Gaffin, Growth Strategist for Podcast Hosts"}