{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6031a3582e66d963c6fa1cf9/6915f7ae1029ec1fed8fd380?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"193: From Mic to Message: Building Brand Consistency Across Every Channel","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6031a3582e66d963c6fa1cf9/1763047798738-bc08dc32-1fd4-4e2d-a052-7511408a9af6.jpeg?height=200","description":"<p>Is your audience getting mixed messages? In today’s episode, I’m talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I’m diving into how to make sure that your podcast sounds like you and that your messages are aligned across every channel.&nbsp;</p><p><br></p><p>Clocking In with Haylee Gaffin is produced by <a href=\"https://gaffincreative.com/podcast-production/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffin Creative</a>, a podcast production company for creative entrepreneurs. Learn more about our services at <a href=\"https://gaffincreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffincreative.com</a>, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.</p><p><br></p><p><strong>Find It Quickly:&nbsp;</strong></p><p>Inconsistencies add up (1:23)</p><p>Start with brand anchors (2:29)</p><p>Update your intros, outros, and offers (3:47)</p><p>Do a brand consistency audit (4:57)&nbsp;</p><p>Choose one brand word (6:05)</p><p><br></p><p><strong>Mentioned in this Episode:</strong></p><p>Episode 192 How To Use Your Podcast To Strengthen Every Touchpoint In Your Business: <a href=\"https://gaffincreative.com/192-how-to-use-your-podcast-to-strengthen-every-touchpoint-in-your-business/\" rel=\"noopener noreferrer\" target=\"_blank\">gaffincreative.com/192-how-to-use-your-podcast-to-strengthen-every-touchpoint-in-your-business</a></p><p><br></p><p><strong>Connect with Haylee:</strong></p><p>Gaffin Creative: <a href=\"https://gaffincreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\">gaffincreative.com</a></p><p>Instagram: <a href=\"https://www.instagram.com/hayleegaffin/\" rel=\"noopener noreferrer\" target=\"_blank\">instagram.com/hayleegaffin</a></p><p><br></p><p><strong>Review the Transcript</strong>: <a href=\"https://share.descript.com/view/0knxdxszTD3\" rel=\"noopener noreferrer\" target=\"_blank\">https://share.descript.com/view/0knxdxszTD3</a></p>","author_name":"Haylee Gaffin, Growth Strategist for Podcast Hosts"}