{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6031a3582e66d963c6fa1cf9/6888fef82a38d6f5cbe4ad31?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6031a3582e66d963c6fa1cf9/1754424960713-812e4c1b-e202-4cab-9032-f1ae363a288b.jpeg?height=200","description":"<p>What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer.&nbsp;</p><p><br></p><p>This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine.</p><p><br></p><p>Clocking In with Haylee Gaffin is produced by <a href=\"https://gaffincreative.com/podcast-production/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffin Creative</a>, a podcast production company for creative entrepreneurs. Learn more about our services at <a href=\"https://gaffincreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffincreative.com</a>, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.</p><p><br></p><p><strong>Find it Quickly:&nbsp;</strong></p><p>Creating week to week with no plan (2:21)</p><p>Not aligning your content with your goals (3:36)</p><p>Not creating an intentional funnel (5:49)</p><p>Aligning your podcast with your services and offers (8:30)</p><p>Be strategic in your repurposing (9:13)</p><p>Making your podcast live within your automations (10:43)</p><p>Your podcast isn’t your product, it’s your sales tool (12:39)</p><p>From content creator to strategic marketer (13:30)</p><p>You don’t need more content, you need a smarter strategy (18:02)</p><p><br></p><p><strong>Mentioned In This Episode:&nbsp;</strong></p><p>The Podcast Growth Program: <a href=\"https://gaffincreative.com/growth/\" rel=\"noopener noreferrer\" target=\"_blank\">gaffincreative.com/growth</a></p><p>Mic Check Society: <a href=\"https://gaffincreative.com/mcs/\" rel=\"noopener noreferrer\" target=\"_blank\">gaffincreative.com/mcs</a></p><p>Instagram: <a href=\"https://www.instagram.com/hayleegaffin/\" rel=\"noopener noreferrer\" target=\"_blank\">instagram.com/hayleegaffin</a></p><p><br></p><p>Review the Transcript: <a href=\"https://share.descript.com/view/sylxz54avbW\" rel=\"noopener noreferrer\" target=\"_blank\">https://share.descript.com/view/sylxz54avbW</a></p>","author_name":"Haylee Gaffin, Growth Strategist for Podcast Hosts"}