{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6031a3582e66d963c6fa1cf9/65f44eb63cf4df0017705fc3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Bonus: Building a Successful Offer Suite for Multiple Audiences ft. Business-First Creatives (Colie James and Elizabeth McCravy)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6031a3582e66d963c6fa1cf9/1710509722020-30da3a608558c7b98f8b9fc57c4aec4b.jpeg?height=200","description":"<p>Do you have to focus on just one audience in order to sell digital products? In this bonus episode, Colie James interviews Elizabeth McCravy about how she’s been able to successfully grow her product suite to serve very separate audiences. Elizabeth shares how she’s built each of her offers, approached the beta tests and launches, and how she’s cultivated an engaged audience who is ready to invest with her.</p><p><br></p><p>This episode originally aired on <a href=\"https://coliejames.com/building-a-successful-offer-suite-for-multiple-audiences-with-elizabeth-mccravy/\" rel=\"noopener noreferrer\" target=\"_blank\">episode 136 of Business-First Creatives</a>.</p><p><br></p><p>Today's episode is brought to you by<a href=\"http://micchecksociety.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> Mic Check Society</a>, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at<a href=\"http://micchecksociety.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> micchecksociety.com</a>.&nbsp;</p><p><br></p><p>Clocking In with Haylee Gaffin is produced by <a href=\"https://gaffincreative.com/podcast-production/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffin Creative</a>, a podcast production company for creative entrepreneurs. Learn more about our services at <a href=\"https://gaffincreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffincreative.com</a>, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.</p><p><br></p><p><strong>Mentioned in Today's Episode:</strong></p><p><a href=\"https://elizabethmccravy.com/reclaim-your-life-with-colie-james/\" rel=\"noopener noreferrer\" target=\"_blank\">Episode 241 Breakthrough Brand Podcast</a></p><p><a href=\"https://coliejames.com/episode-007/\" rel=\"noopener noreferrer\" target=\"_blank\">Episode 7: Webinars, Low-Ticket Offers, and What I Learned About Sales</a></p><p><a href=\"https://podcasts.apple.com/us/podcast/648-james-clear-atomic-habits-simple-strategies-for/id863897795?i=1000592431628\" rel=\"noopener noreferrer\" target=\"_blank\">James Clear’s Episode on Tim Ferris’ Podcast</a></p><p><a href=\"https://coliejames.com/episode-046/\" rel=\"noopener noreferrer\" target=\"_blank\">Episode 46: The Cost of Disorganization with Ashley Schuler</a></p><p><a href=\"http://instagram.com/elizabethmccravy\" rel=\"noopener noreferrer\" target=\"_blank\">Elizabeth Instagram</a></p><p><a href=\"https://www.instagram.com/coliejames/\" rel=\"noopener noreferrer\" target=\"_blank\">Colie Instagram</a></p><p><br></p><p><strong>Time-stamps:</strong></p><p>Get to know Elizabeth (5:03)</p><p>Marketing your business &amp; products (7:18)</p><p>Elizabeth’s first freelance clients (12:07)</p><p>Choosing Showit (14:15)</p><p>Moving to template based offerings (16:19)</p><p>Elizabeth’s transparent numbers (19:13)</p><p>Building Booked Out Designer (29:53)</p><p>Beta launching &amp; pricing (32:13)</p><p>Building her action-taking audience (34:57)</p><p>Preparing her audience for Podcast Success Blueprint (41:28)</p><p>Long-form content as a library of work (50:03)</p><p>Using your personal brand to sell (59:31)</p><p><br></p><p>Review the Transcript: <a href=\"https://otter.ai/u/SHmsfuIpKyVm_orawBbcpfpCfK0?utm_source=copy_url\" rel=\"noopener noreferrer\" target=\"_blank\">https://otter.ai/u/SHmsfuIpKyVm_orawBbcpfpCfK0?utm_source=copy_url</a></p>","author_name":"Haylee Gaffin, Growth Strategist for Podcast Hosts"}