{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6031a3582e66d963c6fa1cf9/607c8d274ca26f19ed461ead?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"010: Beginner's Guide to SEO: Optimizing Your Website for Search Engines","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6031a3582e66d963c6fa1cf9/1618775238844-8dcfb9ba03ff1d9add1214cfca44d041.jpeg?height=200","description":"<p>Are you showing up when people search for your services on Google? If not, it's likely due to a lack of optimization on your website for search engines.</p><p>Join me as I walk through a beginner's guide to search engine optimization (SEO) in this episode and help you optimize your website for search engines. Listen in as I give examples and share a couple of my favorite tools for beginners.</p><p>Clocking In with Haylee Gaffin is produced and brought to you by&nbsp;<a href=\"https://gaffincreative.com/podcast-production/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffin Creative</a>, a podcast production company for creative entrepreneurs. Learn more about our services at&nbsp;<a href=\"https://gaffincreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffincreative.com</a>, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.</p><h3>Review the Show Notes</h3><p><strong>What is Search Engine Optimization (SEO)? </strong>(1:29)</p><p><strong>My Background with SEO</strong> (1:47)</p><p><strong>Potential Leads from SEO</strong> (2:19)</p><p><strong>SEO Data from gaffincreative.com: Q1&nbsp;2021&nbsp;</strong>(2:29)</p><p># of times gaffincreative.com showed up in Google Searches: <em>12,900</em></p><p># of times gaffincreative.com was clicked on from Google Searches: <em>295</em></p><p>Top Keywords/Phrases: <em>Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near me</em></p><h2>Optimizing Your Website for Search Engines (4:59)</h2><h3>1. Use a Search Engine Optimization Tool (Like Yoast on Wordpress)</h3><p><strong>SEO:</strong>Search Engine Optimization (5;35)</p><p><strong>Metadata: </strong>The text based components of your website that communicate with Google (5:44)</p><h3>2. Plan Out Your Keywords and Key Phrases (5:51)</h3><p><strong>What are your potential clients searching for on Google? </strong></p><h3>3. Update the Metadata on Your Website Pages (6:43)</h3><p><strong>Metadata: </strong>Title, Description, Alt-Text, Headers, etc. (7:00)</p><p><strong>Title:</strong> The text that shows up in blue on google. (7:15)</p><p><strong>Description: </strong>The text that shows up under the title and tells the reader (and Google) what your content is about. (7:22)</p><p><strong>Alt-Text: </strong>The text that describes your images. (7:33)</p><p><strong>Keyword/Key Phrase:</strong> The primary word or phrase that you're trying to rank for. This component is used in your seo tool as a reference or indicator of how well you've optimized your page for it. (7:42)</p><p><strong>Haylee's Headshot Example:</strong> (8:33)</p><p>gaffincreative.com/headshots</p><p>keyword/phrase: <em>headshot photographer or chattanooga headshot photographer</em></p><p>Title: <em>Headshots for Professionals in Chattanooga, TN | Gaffin Creative</em></p><p>Description: <em>Headshots and branding photos are an important visual element to your personal brand! Enter Haylee Gaffin—a Chattanooga headshot &amp; branding photographer!</em></p><h3>4. Develop a Content Plan &amp; Strategy for SEO Efforts (11:18)</h3><p><strong>What are your potential clients searching for or asking?</strong></p><p><strong>Determining Content Keywords: </strong>(12:38)</p><p>1. Talk to your potential clients about what they want to know.</p><p>2. Use Keywords Everywhere tool.</p><p><strong>How I Titled Today's Episode</strong> (13:14)</p><p>Initial Title: <em>5 Things to Look for in Your Website's SEO (0 monthly searches)</em></p><p>Second Variation: <em>Optimizing My Website for Search Engines (30/month)</em></p><p>Third Variation: <em>Beginner's Guide to SEO (440/month)</em></p><p>Final Title: <em>Beginner's Guide to SEO: Optimizing Your Website for Search Engines</em></p><p><strong>Optimizing My Clients' Ongoing Blog Posts and Podcast Episodes</strong> (14:31)</p><p><strong>Women I’m cheering for This Week </strong>(12:41)</p><p><a href=\"https://www.myrnadaramy.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Myrna Daramy</a></p><p>Join us for Tech Translation Thursday, on 4/22 at 7PM EST</p><p><strong>Other Episodes Mentioned in this Episode:</strong></p><p><a href=\"https://gaffincreative.com/3-ways-to-get-out-of-a-content-creation-rut\" rel=\"noopener noreferrer\" target=\"_blank\">009: 3 Ways to Get Out of a Content Creation Rut</a></p><p><strong>Blog Posts Mentioned in this Episode:</strong></p><p><a href=\"https://gaffincreative.com/why-you-should-transcribe-your-podcast/\" rel=\"noopener noreferrer\" target=\"_blank\">Three Reasons You Need to Transcribe Your Podcast</a></p><p><strong>Links</strong></p><p><a href=\"https://gaffincreative.com/podcast-production/\" rel=\"noopener noreferrer\" target=\"_blank\">gaffincreative.com/podcast-production</a></p><p><a href=\"https://www.instagram.com/hayleegaffin/\" rel=\"noopener noreferrer\" target=\"_blank\">instagram.com/hayleegaffin</a></p><p><a href=\"http://yoast.com/\" rel=\"noopener noreferrer\" target=\"_blank\">yoast.com</a></p><p><a href=\"https://keywordseverywhere.com/\" rel=\"noopener noreferrer\" target=\"_blank\">keywordseverywhere.com</a></p><p><strong>Review the transcript at </strong><a href=\"https://gaffincreative.com/beginners-guide-to-seo-optimizing-your-website-for-search-engines/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>gaffincreative.com/010</strong></a><strong>.</strong></p>","author_name":"Haylee Gaffin, Growth Strategist for Podcast Hosts"}