Creating content for your business can feel like a full time job. while content creation is one of the hottest marketing tools around (and probably isn't going away anytime soon), it's extremely time consuming.
To me, the benefits outweigh the workload, as it is the key to driving value to your existing and potential customers without actually having to market to them and advertise to them. Today I'm sharing three ways you can get out of a content creation rut, come up with new content ideas, and better manage the amount of content you're creating in your business.
Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Content Creation as a Marketing Strategy (1:10)
Content I Produce on a Weekly Basis (1:55)
- a weekly podcast episode,
- a weekly blog post about podcasting
- a weekly newsletter
- two Instagram accounts
- one Facebook page
- one Facebook group
If you're not enjoying the content you're creating, you're not putting forth your best effort, which leads to less valuable content.
What questions are potential clients asking you?
What resources are potential clients looking for?
Content Planning Exercise (6:36)
Think of one question you're often asked, now think through 5 additional topics related to that question that you could make a resource from.
Haylee's Content Planning Example:
The Question: What should I consider before I launch a podcast?
The Solution Content: Episode 006: What to Consider Before You Launch a Podcast
Supporting Episode: Episode 007: How Much Does It Cost to Make a Podcast?
Supporting Downloadable: Podcast Budget Worksheet
Supporting Blog Post 1: Podcast Equipment for Beginners
Supporting Blog Post 2: Where You Can License Royalty Free Music
Supporting Blog Post 3: Three Reasons You Need to Transcribe Your Podcast
Content I Manage:
- Podcast Episodes
- Social Media Posting on @hayleegaffin
- Weekly Newsletter
Content I Outsource:
- Podcast Blog Content - gaffincreative.com/podcast-production
- Social Media Posting on @gaffincreativestudio
- Pinterest Planning & Scheduling for Blog Content - pinterest.com/gaffincreative
Recap (11:52)
Women I’m cheering for This Week (12:41)
Victoria
Amanda Warfield - amandawarfield.com/content
Other Episodes Mentioned in this Episode:
006: Episode 006: What to Consider Before You Launch a Podcast
007: Episode 007: How Much Does It Cost to Make a Podcast?
Blog Posts Mentioned in this Episode:
Podcast Equipment for Beginners
Where You Can License Royalty Free Music
Three Reasons You Need to Transcribe Your Podcast
Links
gaffincreative.com/podcast-production
Review the transcript at gaffincreative.com/009.
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