{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6031a3582e66d963c6fa1cf9/60566351ee3ad52daa3d5831?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"006: What to Consider Before You Launching a Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6031a3582e66d963c6fa1cf9/1616274248376-deaa6c769bb5937b5c23b04b1d6d3b60.jpeg?height=200","description":"<p>In the last year, we’ve seen an explosive rise in the podcast industry. You likely know a few people who've launched them and thought about the possibility of launching one yourself.</p><p>In today's episode, I'm sharing a few things you should consider before you launch a podcast! Listen in to get my thoughts on prepping for a podcast and the process I walk my clients through prior to working with me!</p><p>Clocking In with Haylee Gaffin is produced and brought to you by&nbsp;<a href=\"https://gaffincreative.com/podcast-production/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffin Creative</a>, a podcast production company for creative entrepreneurs. Learn more about our services at&nbsp;<a href=\"https://gaffincreative.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Gaffincreative.com</a>, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.</p><h3><br></h3><h3>Review the Show Notes</h3><p><strong>My Inquiry Workflow </strong>(1:22)</p><p><strong>What is the goal of your podcast?</strong> (2:02)</p><p><strong>Potential Podcast Goals </strong>(2:23)</p><ul><li>Positioning yourself as an expert in your field</li><li>Content marketing your business through podcast episodes and driving listeners to your services.</li><li>Selling products or goods that are relevant to topics you want to cover</li><li>Networking with other industry experts as guests on your show</li><li>Growing your audience on podcast and social media</li><li>Adding value to your existing audience</li><li>Financial gain from sponsorships</li></ul><p><strong>Measuring Your Goals</strong> (2:52)</p><p><strong>Consider Your Budget </strong>(3:56)</p><p><strong>Startup Expenses:</strong> $200 (4:09)</p><ul><li>Podcasting Gear</li><li>Royalty Free Music</li><li>Hosting</li></ul><p><strong>Optional Expenses:</strong> (4:41)</p><ul><li>Website Build &amp; Hosting for your show notes</li><li>Hiring Podcast Consultant &amp; Producer</li><li>Hiring Graphic Designer for Assets and Promotional Materials</li><li>Transcription Services for Accessibility</li><li>And Guest gifting</li></ul><p><strong>How much time do you <em>have/want</em> to dedicate to your podcast? </strong>(5:13)</p><p><strong>What do you want to call your podcast? </strong>(7:29)</p><p><strong>Podcast Naming Exercise</strong> (7:52)</p><ul><li>Get out a piece of paper</li><li>Write out words you associate with your primary topics</li><li>Write out words you’d associate with your brand</li><li>Write down catchy or special phrases to you</li><li>Write down any and all titles</li><li>Underline all of the words that stand out to you the most.&nbsp;</li><li>If there are any new phrases that come to mind after that exercise, write them down</li><li>Go back through with a different color pen and circle your top three-five choices.</li><li>Look up those title options on Apple podcast app and see if anyone else is using it.&nbsp;</li><li>Send the remaining titles to your close friends to vote on their favorite.</li><li>Finally, consider their feedback, but choose the one that resonates with you.</li></ul><p><strong>Three Women I’m cheering for This Week </strong>(13:04)</p><p>Amanda Warfield</p><p>LaShonda Brown</p><p>April Temple</p>","author_name":"Haylee Gaffin, Growth Strategist for Podcast Hosts"}