{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/602cf5f9ddc03c44b520aea3/68e383452298c9c49d05001d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How can women in finance build their personal brand?","description":"<p>In this episode of Beyond the Capital, part of our Women in Finance Collective mini-series, host Hilary Smith-Allen is joined by Kim Jenkins, Chief Operating Officer of fintech firm Afternoon, and Liz Basten, founder of Kiss My Brand, a marketing agency.</p><p><br></p><p>Together, they share their reflections on decades of working in fintech and financial services, tackling barriers and exploring how women can thrive at every stage of their careers. From building a personal brand to navigating career plateaus, from embracing AI to re-setting career purpose, this is a conversation packed with insight, honesty, and practical advice.</p><p><br></p><p>They discuss:</p><p><br></p><ul><li>The barriers women still face in fintech and financial services, from male-dominated cultures to hidden biases</li><li>Why visibility is crucial for career progression and how to build it without feeling like you’re “showing off”</li><li>Practical ways to create a personal brand that feels authentic and builds credibility</li><li>The role of mentorship, both official and unofficial, in overcoming isolation and accelerating growth</li><li>Rethinking career trajectories: pivoting, resetting purpose, and tackling mid-career “stuck” moments</li><li>How AI is reshaping roles in finance and why it could create new opportunities for women</li><li>The importance of community, like the Women in Finance Collective, in building confidence and support networks</li></ul><p><br></p><p>Chapters:</p><p><br></p><p>00:00 Introduction to Women in Finance</p><p>02:27 Barriers in the Workplace</p><p>06:31 Building a Personal Brand</p><p>09:17 The Importance of Mentorship</p><p>12:40 Navigating Career Progression</p><p>15:47 The Impact of AI on Careers</p><p>19:09 Finding Purpose and Skills for the Future</p><p><br></p><p>Resources:</p><p><br></p><p>To find out more about SuperTech <a href=\"https://www.supertechwm.com/\" rel=\"noopener noreferrer\" target=\"_blank\">click here</a>.</p><p><br></p><p>To find out more about the Women in Finance Collective <a href=\"https://www.linkedin.com/groups/13235062/\" rel=\"noopener noreferrer\" target=\"_blank\">click here</a>.</p><p><br></p><p>To find out more about Afternoon <a href=\"https://afternoon.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">click here</a>.</p><p><br></p><p>To find out more about Kiss My Brand <a href=\"https://kiss-my-brand.com/\" rel=\"noopener noreferrer\" target=\"_blank\">click here</a>.</p><p><br></p><p><br></p>","author_name":"SuperTech"}