{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/602cf5f9ddc03c44b520aea3/6846f820d61256a578fbd85e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How the Technology in Professional Services Accelerator  (TiPS) is helping law and accountancy firms adopt tech","description":"<p>In this episode of Beyond the Capital from SuperTech WM, we find out about the&nbsp;<strong>TiPS Accelerator</strong>—a programme helping regional law and accountancy firms adopt new technology.</p><p><br></p><p>Host Hilary Smith-Allen is joined by the research team at&nbsp;<strong>Oxford Brookes Business School</strong>—Professor Tim Vorley, Dr. Francisco Trincado Munoz, and Dr. Hannah Tornow—to explore how the accelerator helped firms navigate the challenges of digital transformation.&nbsp;</p><p><br></p><p>From AI readiness to rethinking business models, this project focused on people as much as it did on technology.</p><p><br></p><p>They discuss:</p><p><br></p><ul><li>Why tech adoption isn’t just about the tech</li><li>What holds mid-sized proftech firms back—and how to move forward</li><li>The power of collaboration between academia and industry</li><li>How building trust, accountability, and peer learning drives change</li><li>Lessons learned and what’s next for the TiPS accelerator team</li></ul><p><br></p><p>Find out more about the TiPS accelerator <a href=\"https://tipsaccelerator.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>.</p><p><br></p><p>Find out more about SuperTech WM <a href=\"https://www.supertechwm.com/\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>. </p>","author_name":"SuperTech"}