{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/602a4857cc5b1101f5c9857e/66041dacf9e7460017cefc45?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Unlocking Gen Z Talent: Insights from Coca-Cola HBC","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/602a4857cc5b1101f5c9857e/1711545696802-d950bac2ad6680bf7baeb67c48a956ac.jpeg?height=200","description":"<p>Join <strong>Maya Tsankova</strong>, Global Employer Branding &amp; Digital Communications Lead&nbsp;at Coca-Cola HBC, and our host, <strong>Claes Peyron</strong>, Managing Director Nordics, UK&amp;I at Universum, as they delve into the art of attracting Generation Z talent.</p><p><br></p><p>Maya candidly shares Coca-Cola HBC's journey in launching an international leadership&nbsp;trainee&nbsp;program in 2023, aimed at bringing in high-potential Gen Z&nbsp;talents. Through this discussion, she highlights the challenges faced, lessons learned, and the success achieved.</p><p><br></p><p>In a competitive market for Gen Z talent, it's crucial to find unique ways to stand out. Maya gives us&nbsp;<strong>three key tips</strong> for employers to make their Employer Brand truly stand out and resonate with Generation Z job seekers.</p><p><br></p><p><em>Tune in to this honest and insightful episode!</em></p>","author_name":"Universum"}