{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/60269b8c-0bac-4ce4-83ba-e9116d5296e3/3426546e-97a9-4504-bc94-76226ce2badb?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Location Based Advertising and the Beacosystem – Verve","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6100879331fd81f125b34dbe/610087adb4524f0012e8cc3e.jpg?height=200","description":"Acquiring location data is challenging, but how do you monetize it? Verve is one of the few companies who have been able create a successful location based ad network using billions of location data points. We talk to Brian Dunphy, a veteran of Qualcomm, Gimbal and now Verve about what it takes to be successful in this market.","author_name":"Stephen Statler"}