{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/6a034909ece5b71f1f7a3263?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI","description":"<p>Most marketers today are under pressure to do more, move&nbsp;faster&nbsp;and constantly prove results. But what actually drives&nbsp;growth&nbsp;long term?&nbsp;</p><p><br></p><p>In this episode of Inside the Creator Economy, we sit down with Sorin&nbsp;Patilinet, Global Marketing Effectiveness &amp; Measurement Lead at PepsiCo and recently published author on Marketing Effectiveness, to unpack what really drives growth today -&nbsp;and why many marketers are making things far more complicated than they need to be.&nbsp;</p><p><br></p><p>As AI floods the internet with more content and more noise, the real challenge is no longer producing marketing - it’s knowing what’s actually worth doing.&nbsp;</p><p><br></p><p>We talk about why restraint might become one of the most important marketing skills of the next decade. Why&nbsp;short-term excitement often&nbsp;beats&nbsp;long-term&nbsp;thinking.&nbsp;And what brands like Cheetos, Geico and Lindt understand about&nbsp;distinctiveness&nbsp;that many others still miss.&nbsp;</p><p><br></p><p>We dive into:&nbsp;</p><p><br></p><ul><li>Why “just because you can, doesn’t mean you should” matters more in the AI era&nbsp;</li><li>The tension between short-term performance and long-term brand building&nbsp;</li><li>What&nbsp;actually makes&nbsp;brands distinctive and memorable today&nbsp;</li><li>Why more content&nbsp;doesn’t&nbsp;automatically mean better marketing&nbsp;</li><li>How PepsiCo applies marketing science and growth principles in practice&nbsp;</li></ul><p><br></p>","author_name":"Cure Media"}