{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/601268fdd3b54240baa56c2d/69bd2b203bbfcfe8db5a751c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building a Beauty Brand Through Culture with Roger Dupé","description":"<p>The beauty industry talks a lot about inclusivity.&nbsp;But few brands are actually built around it.&nbsp;</p><p><br></p><p>In this episode of&nbsp;<em>Inside the Creator Economy</em>, we sit down with Roger&nbsp;Dupé, founder and CEO of Melyon, to explore what it really takes to build a brand rooted in culture,&nbsp;identity&nbsp;and long-term vision.&nbsp;</p><p><br></p><p>Before launching Melyon, Roger spent years inside the global fashion industry, working with brands like Kenzo, Acne Studios and Rolls-Royce. Today,&nbsp;he’s&nbsp;using those insights to challenge how beauty brands are built - from the inside out.&nbsp;</p><p><br></p><p>This&nbsp;isn’t&nbsp;a conversation about skincare routines or product launches.&nbsp;It’s&nbsp;about power,&nbsp;perspective&nbsp;and what happens when someone who has seen the industry up close decides to build something on his own terms.&nbsp;</p><p><br></p><p>We dive into:&nbsp;</p><ul><li>How Roger’s experience in fashion shaped his view on representation,&nbsp;storytelling&nbsp;and brand identity&nbsp;</li><li>Why true inclusivity&nbsp;can’t&nbsp;be added later as a marketing layer -&nbsp;it&nbsp;has to&nbsp;be built into the structure of the company&nbsp;</li><li>How culture, heritage and ingredient storytelling can become a brand’s most powerful differentiator&nbsp;</li><li>And why the next generation of beauty brands will be defined less by products, and more by the meaning they create&nbsp;</li></ul><p><br></p><p>And it leads us to a bigger question:&nbsp;What does it take to build a brand that&nbsp;actually reflects&nbsp;the world we live in?&nbsp;</p>","author_name":"Cure Media"}